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Advertising and sales promotion strategy

Gerard J. Tellis

Publication Data

Title Advertising and sales promotion strategy
Author Gerard J. Tellis
Publisher Addison Wesley
Publication date 1998
Publication location Reading, Mass
Language English

Topics

Advertising
Sales promotion
009407635

Catalogue Data

OBNB ID GB9767705
ISBN 10 0321014111
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.82

ISBD

P1053 xvii,483p.

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Advertising and sales promotion strategy by Gerard J. Tellis. ISBN 0321014111. Published by Addison Wesley in 1998. Publication and catalogue information, links to buy online and reader comments.

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