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Essentials of marketing
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Essentials of marketing

Charles W. Lamb

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Includes bibliographical references (p. 557-572) and index.
Previous ed.: 2001.
Includes 1 CD-ROM attached to inside front cover.

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Essentials of marketing by Charles W. Lamb. ISBN 0324113900. Published by South-Western, Thomson Learning in 2003. Publication and catalogue information, links to buy online and reader comments.

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