Essentials of marketing :: Charles W. Lamb :: ISBN 053888116X :: South-Western College Pub 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Essentials of marketing
Author Charles W. Lamb
Contributors Joseph F. Hair, Carl McDaniel
Publisher South-Western College Pub
Publication date 1999
Publication location Cincinnati, Ohio
Language English

Descriptive Notes

Rev. ed. of: Marketing. 4th ed., 1998.
Accompanied by a CD-ROM: "Principles of marketing : an interactive approach [by] Daniel L. Wardlow" _ Label on disc.

Topics

Marketing
009418828

Catalogue Data

OBNB ID GBA218081
ISBN 10 053888116X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxvi, 502 p.
P1042 Includes bibliographical references (p. 471-483) and indexes.

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Essentials of marketing by Charles W. Lamb. ISBN 053888116X. Published by South-Western College Pub in 1999. Publication and catalogue information, links to buy online and reader comments.