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Services marketing : text and readings

Publication Data

Title Services marketing : text and readings
Contributors David Carson, Audrey Gilmore
Publisher Mercury Publications
Publication date 1996
Publication location Dublin
Language English

Topics

Service industries :: Marketing
009479615

Catalogue Data

OBNB ID GB9903992
ISBN 10 0952359707
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xv,277p.
P1042 Includes bibliographical references.

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Services marketing : text and readings. ISBN 0952359707. Published by Mercury Publications in 1996. Publication and catalogue information, links to buy online and reader comments.

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