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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program

Don Peppers

Publication Data

Title The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program
Author Don Peppers
Contributors Martha Rogers, Bob Dorf
Publisher Capstone
Publication date 1999
Publication location Oxford
Language English

Topics

Market segmentation
Consumers' preferences
009492888

Catalogue Data

OBNB ID GB9918512
ISBN 10 1900961873
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xxiv,406p.
P1042 Includes bibliographical references and index.

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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program by Don Peppers. ISBN 1900961873. Published by Capstone in 1999. Publication and catalogue information, links to buy online and reader comments.