Strategic marketing problems : cases and comments :: Roger A. Kerin :: ISBN 0131230301 :: Pearson Education International 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing problems : cases and comments
Author Roger A. Kerin
Contributor Robert A. Peterson
Publisher Pearson Education International
Publication date 2004
Publication location Upper Saddle River, N.J.
Language English

Previous ed.: 2001.

Topics

Marketing :: Management :: Case studies
009628248

Catalogue Data

OBNB ID GBA443195
ISBN 10 0131230301
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>10th 10th ed., International ed.
P1053 viii, 696 p.
P1042 Includes bibliographical references and index.

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Strategic marketing problems : cases and comments by Roger A. Kerin. ISBN 0131230301. Published by Pearson Education International in 2004. Publication and catalogue information, links to buy online and reader comments.

Strategic marketing problems : cases and comments

Roger A. Kerin

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy