Dictionary of marketing and communication : including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing,

Publication Data

• Title Dictionary of marketing and communication : including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing,
• Author Frank William Jefkins
• Publisher Intertext
• Publication date 1973
• Publication location Aylesbury
• Language English

Topics

• Marketing :: Dictionaries
• Advertising :: Dictionaries
• England

Dictionary of marketing and communication : including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, by Frank William Jefkins. ISBN 0700202188. Published by Intertext in 1973. Publication and catalogue information, links to buy online and reader comments.