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Lifestage, lifestyle and the impact on client propensity in financial services

T. W. Archibald

Publication Data

Title Lifestage, lifestyle and the impact on client propensity in financial services
Author T. W. Archibald
Contributors Tina Harrison, Jake Ansell, Jake Ansell
Publisher Credit Research Centre, University of Edinburgh
Publication date 2001
Publication location Edinburgh
Language English

Topics

Financial planners :: Marketing
Customer loyalty
Relationship marketing
Market segmentation

Catalogue Data

OBNB ID GBA207856
ISBN 10 1902850394
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 1 v. (unpaged)
P1042 Includes bibliographical references.

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Lifestage, lifestyle and the impact on client propensity in financial services by T. W. Archibald. ISBN 1902850394. Published by Credit Research Centre, University of Edinburgh in 2001. Publication and catalogue information, links to buy online and reader comments.