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James C. Makens

5 published titles

Retail management : satisfaction of consumer needs

(Contributor)

1 edition

  • ISBN: 0030626080
  • Dryden
  • 1983
  • Details

The 12-day marketing plan

1 edition

  • ISBN: 013558065X
  • Thorsons
  • 1989
  • Details

Marketing for hospitality and tourism

(Contributor)

6 editions

  • ISBN: 0133956253
  • Prentice-Hall International
  • 1996
  • Details
  • ISBN: 0131193783
  • Pearson Prentice-Hall
  • 2006
  • Details
  • ISBN: 9780135045596
  • Prentice Hall
  • 2010
  • Details
  • ISBN: 9780132453134
  • Pearson
  • 2010
  • Details
  • ISBN: 9780133382129
  • Pearson
  • 2014
  • Details
  • ISBN: 9781292020037
  • Pearson
  • 2014
  • Details

The travel industry

(Contributor)

1 edition

  • ISBN: 0442022972
  • Van Nostrand Reinhold
  • 1997
  • Details

Video DVD [to accompany] Marketing for hospitality & tourism, 5th ed. [by] Philip Kotler, John T. Bowen, James C. Makens

(Contributor)

1 edition

  • ISBN: 9780135045657
  • Pearson Education
  • 2010
  • Details

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