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Readings in marketing strategies and programs

Publication Data

Title Readings in marketing strategies and programs
Contributors Joseph P. Guiltinan, Gordon W. Paul
Publisher McGraw-Hill
Publication date 1982
Publication location New York
Language English

Topics

Marketing :: Management
Marketing :: Addresses, essays, lectures

Catalogue Data

OBNB ID GB8229268
ISBN 10 007048922X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xii,591p.
P1042 Includes bibliographies.

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Readings in marketing strategies and programs. ISBN 007048922X. Published by McGraw-Hill in 1982. Publication and catalogue information, links to buy online and reader comments.

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