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Gordon W. Paul

3 published titles

Marketing management : strategies and programs

(Contributor)

4 editions

  • ISBN: 0070489203
  • McGraw-Hill
  • 1982
  • Details
  • ISBN: 0070489424
  • McGraw-Hill
  • 1991
  • Details
  • ISBN: 0070489718
  • McGraw-Hill
  • 1994
  • Details
  • ISBN: 007049097X
  • McGraw-Hill Companies
  • 1997
  • Details

Readings in marketing strategies and programs

(Contributor)

1 edition

  • ISBN: 007048922X
  • McGraw-Hill
  • 1982
  • Details

Marketing management

(Contributor)

1 edition

  • ISBN: 0070489297
  • McGraw-Hill
  • 1988
  • Details

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