Marketing management : strategies and programs :: Joseph P. Guiltinan :: ISBN 007049097X :: McGraw-Hill Companies 1997 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management : strategies and programs
Author Joseph P. Guiltinan
Contributors Gordon W. Paul, Thomas J. Madden
Publisher McGraw-Hill Companies
Publication date 1997
Publication location New York
Language English

Topics

Marketing :: Management

Catalogue Data

OBNB ID GB9753177
ISBN 10 007049097X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>6th 6th ed.
P1053 xvi, 463p.
P1042 Includes bibliographical references (p. 443-446) and index.

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Marketing management : strategies and programs by Joseph P. Guiltinan. ISBN 007049097X. Published by McGraw-Hill Companies in 1997. Publication and catalogue information, links to buy online and reader comments.