Consumer behavior : building marketing strategy :: Del I. Hawkins :: ISBN 0072411732 :: Irwin McGraw-Hill 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer behavior : building marketing strategy
Author Del I. Hawkins
Contributors Roger J. Best, Kenneth A. Coney
Publisher Irwin McGraw-Hill
Publication date 2001
Publication location Boston, Mass.
Language English

Descriptive Notes

Previous ed.: 1998.
Computer disc in plastic pocket attached to inside back cover.

Topics

Consumer behavior :: United States
Market surveys :: United States
Consumer behavior :: United States :: Case studies

Catalogue Data

OBNB ID GBA119137
ISBN 10 0072411732
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83420973

ISBD

P1008>8th 8th ed.
P1053 xxiv,776 p.
P1042 Includes bibliographical references and indexes.

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Consumer behavior : building marketing strategy by Del I. Hawkins. ISBN 0072411732. Published by Irwin McGraw-Hill in 2001. Publication and catalogue information, links to buy online and reader comments.