Roger J. Best
3 published titles
Market-based management : strategies for growing customer value and profitability
6 editions
- ISBN: 0138564779
- Prentice-Hall International
- 1997
- Details
- ISBN: 0130145467
- Prentice Hall
- 2000
- Details
- ISBN: 0131211935
- Prentice Hall
- 2004
- Details
- ISBN: 0131293729
- Pearson-Prentice Hall
- 2005
- Details
- ISBN: 9780138133962
- Pearson/Prentice Hall
- 2009
- Details
- ISBN: 9780132848169
- Pearson
- 2013
- Details
Consumer behavior : building marketing strategy
(Contributor)
3 editions
- ISBN: 0072411732
- Irwin McGraw-Hill
- 2001
- Details
- ISBN: 0072536926
- McGraw-Hill Irwin
- 2004
- Details
- ISBN: 9780071106689
- McGraw-Hill/Irwin
- 2007
- Details
Market-based management
1 edition
- ISBN: 9781292020396
- Pearson
- 2014
- Details
