How customers think : essential insights into the mind of the market :: Gerald Zaltman :: ISBN 1578518261 :: Harvard Business School Press 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title How customers think : essential insights into the mind of the market
Author Gerald Zaltman
Publisher Harvard Business School Press
Publication date 2003
Publication location Boston, Mass.
Language English

Topics

Consumer behavior :: Psychological aspects
Consumers :: Psychology
Marketing :: Psychological aspects
010756597

Catalogue Data

OBNB ID GBA3Z9283
ISBN 10 1578518261
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1053 xxii, 323 p.
P1042 Includes bibliographical references and index.

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How customers think : essential insights into the mind of the market by Gerald Zaltman. ISBN 1578518261. Published by Harvard Business School Press in 2003. Publication and catalogue information, links to buy online and reader comments.