Gerald Zaltman
13 published titles
Creating social change
1 edition
- ISBN: 0030802628
- Holt, Rinehart and Winston
- 1972
- Details
Metatheory and consumer research
1 edition
- ISBN: 003091566X
- Holt, Rinehart and Winston
- 1973
- Details
Innovations and organizations
1 edition
- ISBN: 047198129X
- Wiley-Interscience
- 1973
- Details
Processes and phenomena of social change
1 edition
- ISBN: 0471981303
- Wiley-Interscience
- 1973
- Details
Marketing, society, and conflict
(Contributor)
1 edition
- ISBN: 0135578191
- Prentice-Hall
- 1975
- Details
Strategies for planned change
1 edition
- ISBN: 0471981311
- Wiley
- 1977
- Details
Dynamic educational change : models, strategies, tactics and management
1 edition
- ISBN: 0029357500
- Free Press
- 1977
- Details
Readings in consumer behavior : individuals, groups and organizations
(Contributor)
2 editions
- ISBN: 047103021X
- Wiley
- 1979
- Details
- ISBN: 0471093076
- Wiley
- 1984
- Details
Consumer behavior : basic findings and management implications
2 editions
- ISBN: 0471981265
- Wiley
- 1979
- Details
- ISBN: 0471093068
- Wiley
- 1983
- Details
Theory construction in marketing : some thoughts on thinking
1 edition
- ISBN: 0471981273
- Wiley
- 1982
- Details
Marketing management
(Contributor)
1 edition
- ISBN: 0030055989
- Dryden
- 1987
- Details
How customers think : essential insights into the mind of the market
1 edition
- ISBN: 1578518261
- Harvard Business School Press
- 2003
- Details
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
1 edition
- ISBN: 9781422121153
- Harvard Business School Press
- 2008
- Details
