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Market-based management : strategies for growing customer value and profitability

Roger J. Best

Publication Data

Title Market-based management : strategies for growing customer value and profitability
Author Roger J. Best
Publisher Prentice Hall
Publication date 2000
Publication location Upper Saddle River, N.J.
Language English

Topics

011293207

Catalogue Data

OBNB ID GBA026132
ISBN 10 0130145467
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 xxi, 385 p.
P1042 Includes bibliographical references and index.

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Market-based management : strategies for growing customer value and profitability by Roger J. Best. ISBN 0130145467. Published by Prentice Hall in 2000. Publication and catalogue information, links to buy online and reader comments.

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