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A framework for marketing management
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A framework for marketing management

Philip Kotler

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"'A framework for marketing management' is a condensed version of 'Marketing management', 10th ed." _ Preface.
First published under title: Marketing management.

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A framework for marketing management by Philip Kotler. ISBN 0130185256. Published by Prentice Hall in 2001. Publication and catalogue information, links to buy online and reader comments.

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