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Philip Kotler

71 published titles

Marketing management : analysis,planning and control

1 edition

Marketing decision making : a model building approach

2 editions

  • ISBN: 0030781655
  • Holt, Rinehart and Winston
  • 1971
  • Details
  • ISBN: 0039101517
  • Holt, Rinehart and Winston
  • 1974
  • Details

Creating social change

(Contributor)

1 edition

  • ISBN: 0030802628
  • Holt, Rinehart and Winston
  • 1972
  • Details

Marketing management : analysis, planning and control

2 editions

  • ISBN: 0135573890
  • Prentice-Hall
  • 1972
  • Details
  • ISBN: 0135579678
  • Prentice-Hall
  • 1975
  • Details

Marketing management : analysis, planning, and control

2 editions

  • ISBN: 0135574544
  • Prentice-Hall
  • 1972
  • Details
  • ISBN: 0135580242
  • Prentice-Hall
  • 1984
  • Details

Readings in marketing management

1 edition

  • ISBN: 0137592418
  • Prentice-Hall
  • 1972
  • Details

Simulation in social and administrative science : overviews and case-examples

(Contributor)

1 edition

  • ISBN: 0138103828
  • Prentice-Hall
  • 1972
  • Details

Marketing for nonprofit organizations

2 editions

  • ISBN: 0135560845
  • Prentice-Hall
  • 1975
  • Details
  • ISBN: 0135561426
  • Prentice Hall
  • 1982
  • Details

Marketing management and strategy : a reader

(Contributor)

2 editions

  • ISBN: 0135581222
  • Prentice Hall
  • 1980
  • Details
  • ISBN: 0135582482
  • Prentice-Hall
  • 1984
  • Details

Principles of marketing

25 editions

  • ISBN: 0137015577
  • Prentice-Hall
  • 1980
  • Details
  • ISBN: 0137016239
  • Prentice-Hall
  • 1983
  • Details
  • ISBN: 0137016646
  • Prentice-Hall
  • 1983
  • Details
  • ISBN: 0137018304
  • Prentice-Hall
  • 1986
  • Details
  • ISBN: 013708059X
  • Prentice Hall International
  • 1989
  • Details
  • ISBN: 0137216890
  • Prentice Hall International
  • 1991
  • Details
  • ISBN: 0130980390
  • Prentice-Hall
  • 1994
  • Details
  • ISBN: 0131659030
  • Prentice-Hall
  • 1996
  • Details
  • ISBN: 0132286858
  • Prentice Hall International
  • 1996
  • Details
  • ISBN: 0130961906
  • Prentice Hall International
  • 1999
  • Details
  • ISBN: 0273646621
  • Financial Times Prentice Hall
  • 2001
  • Details
  • ISBN: 0130283290
  • Prentice Hall International
  • 2001
  • Details
  • ISBN: 0131018612
  • Pearson, Prentice Hall
  • 2004
  • Details
  • ISBN: 0131212761
  • Pearson/Prentice Hall
  • 2004
  • Details
  • ISBN: 0273684566
  • Financial Times Prentice Hall
  • 2005
  • Details
  • ISBN: 9780132390026
  • Pearson/Prentice Hall
  • 2008
  • Details
  • ISBN: 9780137128273
  • Pearson/Prentice Hall
  • 2008
  • Details
  • ISBN: 9780273711568
  • Financial Times Prentice Hall
  • 2008
  • Details
  • ISBN: 9780137006694
  • Prentice Hall
  • 2010
  • Details
  • ISBN: 9781408255681
  • Pearson Education
  • 2011
  • Details
  • ISBN: 9780273752431
  • Pearson Prentice Hall
  • 2012
  • Details
  • ISBN: 9780273742975
  • Pearson
  • 2013
  • Details
  • ISBN: 9780273779827
  • Pearson
  • 2013
  • Details
  • ISBN: 9780273786993
  • Pearson
  • 2014
  • Details
  • ISBN: 9781292104805
  • Pearson
  • 2016
  • Details

Marketing decision making : a model-building approach

(Contributor)

1 edition

  • ISBN: 0060440767
  • Harper & Row
  • 1983
  • Details

Cases and readings for marketing for nonprofit organizations

(Contributor)

1 edition

  • ISBN: 0131190814
  • Prentice-Hall
  • 1983
  • Details

Marketing essentials

1 edition

  • ISBN: 0135572320
  • Prentice-Hall
  • 1984
  • Details

Marketing professional services

1 edition

  • ISBN: 0135576202
  • Prentice-Hall
  • 1984
  • Details

The new competition

2 editions

  • ISBN: 0136120784
  • Prentice-Hall
  • 1985
  • Details
  • ISBN: 0136121020
  • Prentice/Hall International
  • 1986
  • Details

Strategic marketing for educational institutions

1 edition

  • ISBN: 0138514038
  • Prentice-Hall
  • 1985
  • Details

High visibility

(Contributor)

1 edition

  • ISBN: 0434910635
  • Heinemann
  • 1987
  • Details

Marketing for health care organizations

1 edition

  • ISBN: 0135575621
  • Prentice-Hall
  • 1987
  • Details

Marketing : an introduction

12 editions

  • ISBN: 0135576121
  • Prentice-Hall International
  • 1987
  • Details
  • ISBN: 0132631202
  • Prentice Hall International
  • 1997
  • Details
  • ISBN: 013012771X
  • Prentice Hall
  • 1999
  • Details
  • ISBN: 0130475505
  • Prentice Hall
  • 2003
  • Details
  • ISBN: 0131273124
  • Pearson/Prentice Hall
  • 2005
  • Details
  • ISBN: 0131865919
  • Pearson/Prentice Hall
  • 2007
  • Details
  • ISBN: 9780135153109
  • Prentice Hall
  • 2009
  • Details
  • ISBN: 9780135094860
  • Pearson
  • 2011
  • Details
  • ISBN: 9780273751663
  • Pearson
  • 2011
  • Details
  • ISBN: 9780273767183
  • Pearson
  • 2013
  • Details
  • ISBN: 9781292016788
  • Pearson
  • 2015
  • Details
  • ISBN: 9781292017518
  • Pearson
  • 2015
  • Details

Strategic marketing for nonprofit organizations

6 editions

  • ISBN: 0138512051
  • Prentice-Hall
  • 1987
  • Details
  • ISBN: 0138519323
  • Prentice-Hall
  • 1991
  • Details
  • ISBN: 0132325470
  • Prentice Hall
  • 1996
  • Details
  • ISBN: 013041977X
  • Prentice Hall
  • 2003
  • Details
  • ISBN: 9780131753723
  • Pearson Prentice Hall
  • 2008
  • Details
  • ISBN: 9780132345545
  • Pearson Prentice Hall
  • 2008
  • Details

Marketing management and strategy

(Contributor)

1 edition

  • ISBN: 0135573653
  • Prentice-Hall International
  • 1988
  • Details

Social marketing : strategies for changing public behaviour

1 edition

  • ISBN: 0029184614
  • Free Press
  • 1989
  • Details

Marketing management

14 editions

  • ISBN: 0135524806
  • Prentice-Hall
  • 1991
  • Details
  • ISBN: 0130980056
  • Prentice Hall International
  • 1994
  • Details
  • ISBN: 0130156841
  • Prentice Hall International (UK)
  • 2000
  • Details
  • ISBN: 0130497150
  • Pearson Education International
  • 2003
  • Details
  • ISBN: 9782744070402
  • Pearson Education France
  • 2004
  • Details
  • ISBN: 0131457578
  • Prentice Hall
  • 2006
  • Details
  • ISBN: 9780138146030
  • Pearson Prentice Hall
  • 2006
  • Details
  • ISBN: 9780131357976
  • Pearson/Prentice Hall
  • 2009
  • Details
  • ISBN: 9780273718567
  • Financial Times Prentice Hall
  • 2009
  • Details
  • ISBN: 9780273753391
  • Pearson Education
  • 2012
  • Details
  • ISBN: 9780273743613
  • Pearson
  • 2012
  • Details
  • ISBN: 9781408252734
  • Pearson Education
  • 2012
  • Details
  • ISBN: 9780273779834
  • Pearson
  • 2013
  • Details
  • ISBN: 9781292092621
  • Pearson
  • 2016
  • Details

Marketing management : analysis, planning, implementation, and control

2 editions

  • ISBN: 0135634792
  • Prentice-Hall
  • 1991
  • Details
  • ISBN: 0137228511
  • Prentice Hall
  • 1994
  • Details

Marketing models

(Contributor)

1 edition

  • ISBN: 0135619297
  • Prentice Hall International
  • 1992
  • Details

Marketing management : analysis, planning, implementation and control

1 edition

  • ISBN: 0132613638
  • Prentice Hall
  • 1996
  • Details

Marketing for hospitality and tourism

6 editions

  • ISBN: 0133956253
  • Prentice-Hall International
  • 1996
  • Details
  • ISBN: 0131193783
  • Pearson Prentice-Hall
  • 2006
  • Details
  • ISBN: 9780135045596
  • Prentice Hall
  • 2010
  • Details
  • ISBN: 9780132453134
  • Pearson
  • 2010
  • Details
  • ISBN: 9780133382129
  • Pearson
  • 2014
  • Details
  • ISBN: 9781292020037
  • Pearson
  • 2014
  • Details

The marketing of nations : a strategic approach to building national wealth

1 edition

  • ISBN: 068483488X
  • Free Press
  • 1997
  • Details

Museum strategy and marketing : designing missions, building audiences, generating revenue and resources

(Contributor)

1 edition

  • ISBN: 0787909122
  • Jossey-Bass Publishers
  • 1998
  • Details

Kotler on marketing : how to create, win, and dominate markets

1 edition

  • ISBN: 0684860384
  • Free Press
  • 1999
  • Details

Mastering marketing : the complete MBA companion in marketing

(Contributor)

1 edition

  • ISBN: 0273642227
  • Financial Times
  • 1999
  • Details

Marketing places Europe : how to attract investments, industries, residents and visitors to cities, communities, regions and nations in Europe

(Contributor)

1 edition

  • ISBN: 0273644424
  • Financial Times Prentice Hall
  • 1999
  • Details

Kotler on marketing

2 editions

  • ISBN: 0684860384
  • Simon & Schuster
  • 1999
  • Details
  • ISBN: 0684860473
  • Free Press
  • 2001
  • Details

Repositioning Asia : from bubble to sustainable economy

1 edition

  • ISBN: 0471846651
  • John Wiley & Sons (Asia)
  • 2000
  • Details

A framework for marketing management

5 editions

  • ISBN: 0130185256
  • Prentice Hall
  • 2001
  • Details
  • ISBN: 0131204270
  • Prentice Hall
  • 2001
  • Details
  • ISBN: 9780131452589
  • Pearson Prentice Hall
  • 2006
  • Details
  • ISBN: 9780132301428
  • Pearson Prentice Hall
  • 2007
  • Details
  • ISBN: 9780273752516
  • Pearson Education
  • 2011
  • Details

Principes van marketing

(Contributor)

1 edition

  • ISBN: 9043006505
  • Pearson Prentice Hall
  • 2001
  • Details

Marketing

3 editions

  • ISBN: 1740092686
  • Prentice Hall
  • 2001
  • Details
  • ISBN: 1741031591
  • Pearson Prentice Hall
  • 2004
  • Details
  • ISBN: 9780733975776
  • Pearson Prentice Hall
  • 2007
  • Details

Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits

1 edition

  • ISBN: 073520179X
  • Prentice Hall
  • 2002
  • Details

Marketing moves : a new approach to profits, growth, and renewal

1 edition

  • ISBN: 1578516005
  • Harvard Business School Press
  • 2002
  • Details

Social marketing : improving the quality of life

1 edition

  • ISBN: 0761924345
  • Sage Publications
  • 2002
  • Details

Building global biobrands : taking biotechnology to market

(Contributor)

1 edition

  • ISBN: 074322244X
  • Free Press
  • 2003
  • Details

Marketing insights from A to Z : 80 concepts every manager needs to know

1 edition

  • ISBN: 0471268674
  • John Wiley & Sons
  • 2003
  • Details

Lateral marketing : new techniques for finding breakthrough ideas

1 edition

  • ISBN: 0471455164
  • Wiley
  • 2003
  • Details

Rethinking marketing : sustainable market-ing enterprise in Asia

(Contributor)

1 edition

  • ISBN: 0130465445
  • Prentice Hall
  • 2003
  • Details

Marketing management : an Asian perspective

(Contributor)

3 editions

  • ISBN: 0131066250
  • Pearson/Prentice Hall
  • 2003
  • Details
  • ISBN: 9789810679934
  • Prentice Hall
  • 2009
  • Details
  • ISBN: 9789810687977
  • Pearson Education South Asia Pte Ltd
  • 2013
  • Details

Ten deadly marketing sins : signs and solutions

1 edition

  • ISBN: 0471650226
  • Wiley
  • 2004
  • Details

Marketingmanagement : de essentie

1 edition

  • ISBN: 9043006742
  • Pearson Education Benelux
  • 2004
  • Details

Principles of marketing : [activebook version 2.0]

1 edition

  • ISBN: 0130418145
  • Pearson/Prentice Hall
  • 2004
  • Details

Attracting investors : a marketing approach to finding funds for your business

1 edition

  • ISBN: 0471646563
  • Wiley
  • 2004
  • Details

Corporate social responsibility : doing the most good for your company and your cause

1 edition

  • ISBN: 0471476110
  • Wiley
  • 2005
  • Details

FAQs on marketing : answered by the guru of marketing

1 edition

  • ISBN: 1904879268
  • Cyan
  • 2005
  • Details

The elusive fan : reinventing sports in a crowded marketplace

(Contributor)

1 edition

  • ISBN: 0071454098
  • McGraw-Hill
  • 2006
  • Details

Marketing in the public sector : a roadmap for improved performance

2 editions

  • ISBN: 0131875159
  • Wharton School Publishing
  • 2007
  • Details
  • ISBN: 9780137060863
  • Wharton School
  • 2008
  • Details

Think ASEAN! : rethinking marketing toward ASEAN community 2015

1 edition

  • ISBN: 9780071254052
  • McGraw-Hill
  • 2007
  • Details

Social marketing : influencing behaviors for good

2 editions

  • ISBN: 9781412956475
  • SAGE
  • 2008
  • Details
  • ISBN: 9781412981491
  • SAGE Publications
  • 2011
  • Details

Strategic marketing for health care organizations : building a customer-driven health system

1 edition

  • ISBN: 9780787984960
  • Jossey-Bass
  • 2008
  • Details

Museum marketing and strategy : designing missions, building audiences, generating revenue and resources

(Contributor)

1 edition

  • ISBN: 9780787996918
  • Jossey-Bass
  • 2008
  • Details

Marketing management in China

1 edition

  • ISBN: 9789810679972
  • Prentice Hall
  • 2009
  • Details

A framework for marketing management : integrated with PharmaSim

2 editions

  • ISBN: 9780136083443
  • Pearson Prentice Hall
  • 2009
  • Details
  • ISBN: 9780136083443
  • Pearson Prentice Hall
  • 2009
  • Details

Instructor resource center on CD-ROM [to accompany] Marketing, an introduction, 9th ed. [by] Gary Armstrong and Philip Kotler

(Contributor)

1 edition

  • ISBN: 9780136021261
  • Prentice Hall
  • 2009
  • Details

Chaotics : the business of managing and marketing in the age of turbulence

1 edition

  • ISBN: 9780814415214
  • AMACOM
  • 2009
  • Details

Up and out of poverty : the social marketing solution

1 edition

  • ISBN: 9780137141005
  • Wharton School
  • 2009
  • Details

Ingredient branding : making the invisible visible

1 edition

  • ISBN: 9783642042140
  • Springer
  • 2010
  • Details

Marketing 3.0 : from products to customers to the human spirit

1 edition

  • ISBN: 9780470598825
  • Wiley
  • 2010
  • Details

Winning at innovation : the A-to-F model

(Contributor)

1 edition

  • ISBN: 9780230343436
  • Palgrave Macmillan
  • 2011
  • Details

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line

1 edition

  • ISBN: 9781118206683
  • Wiley
  • 2012
  • Details

Market your way to growth : 8 ways to win

1 edition

  • ISBN: 9781118496404
  • John Wiley & Sons
  • 2013
  • Details

Strategic marketing for non-profit organisations

(Contributor)

1 edition

  • ISBN: 9781292042749
  • Pearson Education
  • 2014
  • Details

Winning global markets : how businesses invest and prosper in the world's high-growth cities

1 edition

  • ISBN: 9781118893814
  • Wiley
  • 2014
  • Details

Social marketing : changing behaviors for good

(Contributor)

2 editions

  • ISBN: 9781483308364
  • SAGE
  • 2015
  • Details
  • ISBN: 9781452292144
  • SAGE
  • 2016
  • Details

A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation

(Contributor)

1 edition

  • ISBN: 9781317186571
  • Gower
  • 2016
  • Details

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