Strategic marketing for nonprofit organizations :: Alan R. Andreasen :: ISBN 013041977X :: Prentice Hall 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing for nonprofit organizations
Author Alan R. Andreasen
Contributor Philip Kotler
Publisher Prentice Hall
Publication date 2003
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Kotler's name appears first on the earlier edition.

Topics

011294233

Catalogue Data

OBNB ID GBA412400
ISBN 10 013041977X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>6th 6th ed.
P1053 v, 536 p.
P1042 Includes bibliographical references and index.

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Strategic marketing for nonprofit organizations by Alan R. Andreasen. ISBN 013041977X. Published by Prentice Hall in 2003. Publication and catalogue information, links to buy online and reader comments.