A framework for marketing management :: Philip Kotler :: ISBN 0131204270 :: Prentice Hall 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title A framework for marketing management
Author Philip Kotler
Publisher Prentice Hall
Publication date 2001
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Previous ed.: 2001.

Topics

011295999

Catalogue Data

OBNB ID GBA340388
ISBN 10 0131204270
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 xv, 352 p.
P1042 Includes bibliographical references and index.

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A framework for marketing management by Philip Kotler. ISBN 0131204270. Published by Prentice Hall in 2001. Publication and catalogue information, links to buy online and reader comments.