Market-based management : strategies for growing customer value and profitability :: Roger J. Best :: ISBN 0131211935 :: Prentice Hall 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Market-based management : strategies for growing customer value and profitability
Author Roger J. Best
Publisher Prentice Hall
Publication date 2004
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Previous ed. 2000.

Topics

Marketing
011296023

Catalogue Data

OBNB ID GBA319072
ISBN 10 0131211935
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 xxv, 401 p.
P1042 Includes bibliographical references and index.

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Market-based management : strategies for growing customer value and profitability by Roger J. Best. ISBN 0131211935. Published by Prentice Hall in 2004. Publication and catalogue information, links to buy online and reader comments.