Developed from: Principles of marketing, 7th ed, 1996.
Includes indexes.
Topics
011296590
Catalogue Data
OBNB ID GB9626028
ISBN 10 0131659030
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8
ISBD
P1008>European European ed.
P1053 xx, 956p.
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Principles of marketing. ISBN 0131659030. Published by Prentice-Hall in 1996. Publication and catalogue information, links to buy online and reader comments.