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Marketing management : analysis, planning, implementation and control

Philip Kotler

Publication Data

Title Marketing management : analysis, planning, implementation and control
Author Philip Kotler
Publisher Prentice Hall
Publication date 1996
Publication location Englewood CLiffs, N.J.
Language English

Descriptive Notes

Previous ed.: 1994.
Includes index.

Topics

Marketing
Marketing :: Management

Catalogue Data

OBNB ID GB96X9993
ISBN 10 0132613638
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>9th 9th ed.
P1053 xl,789p.

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Marketing management : analysis, planning, implementation and control by Philip Kotler. ISBN 0132613638. Published by Prentice Hall in 1996. Publication and catalogue information, links to buy online and reader comments.

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