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Marketing management : analysis, planning and control

Philip Kotler

Publication Data

Title Marketing management : analysis, planning and control
Author Philip Kotler
Publisher Prentice-Hall
Publication date 1975
Publication location London
Language English

Descriptive Notes

Previous ed.: 1972.
Includes index.

Topics

011300866

Catalogue Data

OBNB ID GB7604996
ISBN 10 0135579678
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 xi,529p.

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Marketing management : analysis, planning and control by Philip Kotler. ISBN 0135579678. Published by Prentice-Hall in 1975. Publication and catalogue information, links to buy online and reader comments.

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