Marketing management and strategy : a reader :: ISBN 0135581222 :: Prentice Hall 1980 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management and strategy : a reader
Contributors Philip Kotler, Keith Kohn Cox
Publisher Prentice Hall
Publication date 1980
Publication location Englewood Cliffs
Language English

Descriptive Notes

Previous ed. : published as 'Readings in marketing management'. 1972.

Topics

011300869

Catalogue Data

OBNB ID GB8016242
ISBN 10 0135581222
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>Revised Revised ed.
P1053 xiii,432p.

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Marketing management and strategy : a reader. ISBN 0135581222. Published by Prentice Hall in 1980. Publication and catalogue information, links to buy online and reader comments.