Marketing management and strategy : a reader :: ISBN 0135582482 :: Prentice-Hall 1984 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management and strategy : a reader
Contributors Philip Kotler, Keith Kohn Cox
Publisher Prentice-Hall
Publication date 1984
Publication location Englewood Cliffs
Language English

Descriptive Notes

Previous ed.: 1980.
Includes index.

Topics

011300873

Catalogue Data

OBNB ID GB8444014
ISBN 10 0135582482
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 xii,448p.

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Marketing management and strategy : a reader. ISBN 0135582482. Published by Prentice-Hall in 1984. Publication and catalogue information, links to buy online and reader comments.