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Market-based management : strategies for growing customer value and profitability

Roger J. Best

Publication Data

Title Market-based management : strategies for growing customer value and profitability
Author Roger J. Best
Publisher Prentice-Hall International
Publication date 1997
Publication location London
Language English

Topics

011303428

Catalogue Data

OBNB ID GB9731763
ISBN 10 0138564779
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxiii,424p.
P1042 Includes bibliographies and index.

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Market-based management : strategies for growing customer value and profitability by Roger J. Best. ISBN 0138564779. Published by Prentice-Hall International in 1997. Publication and catalogue information, links to buy online and reader comments.

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