Market-based management : strategies for growing customer value and profitability :: Roger J. Best :: ISBN 0131293729 :: Pearson-Prentice Hall 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Market-based management : strategies for growing customer value and profitability
Author Roger J. Best
Publisher Pearson-Prentice Hall
Publication date 2005
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Previous ed. 2004.
"International edition".

Topics

Marketing
013091873

Catalogue Data

OBNB ID GBA506058
ISBN 10 0131293729
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed.
P1053 xxii, 506 p.
P1042 Includes bibliographical references and index.

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Market-based management : strategies for growing customer value and profitability by Roger J. Best. ISBN 0131293729. Published by Pearson-Prentice Hall in 2005. Publication and catalogue information, links to buy online and reader comments.