Marketing management :: Philip Kotler :: ISBN 9782744070402 :: Pearson Education France 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management
Author Philip Kotler
Contributors Bernard Dubois, Delphine Manceau
Publisher Pearson Education France
Publication date 2004
Publication location Paris
Language French

Descriptive Notes

Translation from the English and adaptation of the 11th ed. of: Marketing management.

Topics

013133960

Catalogue Data

OBNB ID GBB1B6950
ISBN 10 2744070408
ISBN 13 9782744070402
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxix, 833 p.
P1042 Includes bibliographical references (p. [779]-806) and indexes.

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Marketing management by Philip Kotler. ISBN 9782744070402. Published by Pearson Education France in 2004. Publication and catalogue information, links to buy online and reader comments.