Consumer behavior : building marketing strategy :: Del I. Hawkins :: ISBN 9780071106689 :: McGraw-Hill/Irwin 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer behavior : building marketing strategy
Author Del I. Hawkins
Contributors David Mothersbaugh, Roger J. Best
Publisher McGraw-Hill/Irwin
Publication date 2007
Publication location BHoston, Mass.
Language English

Descriptive Notes

Previous ed.: / by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 2004.

Topics

Consumer behavior :: United States
Market surveys :: United States
013436553

Catalogue Data

OBNB ID GBA635669
ISBN 10 0071106685
ISBN 13 9780071106689
Type BibliographicResource, Book
Dewey Classification 658.83420973

ISBD

P1008>10th 10th ed.
P1053 xxiv, 790 p.
P1042 Includes bibliographical references and index.

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Consumer behavior : building marketing strategy by Del I. Hawkins. ISBN 9780071106689. Published by McGraw-Hill/Irwin in 2007. Publication and catalogue information, links to buy online and reader comments.