Marketing in the public sector : a roadmap for improved performance :: Philip Kotler :: ISBN 0131875159 :: Wharton School Publishing 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing in the public sector : a roadmap for improved performance
Author Philip Kotler
Contributor Nancy Lee
Publisher Wharton School Publishing
Publication date 2007
Publication location Upper Saddle River, N.J.
Language English

Topics

Administrative agencies :: Marketing
Administrative agencies :: Public relations
Administrative agencies :: Management
Public administration :: Citizen participation
Social marketing
013536511

Catalogue Data

OBNB ID GBA671604
ISBN 10 0131875159
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 352.748

ISBD

P1053 xv, 332 p.
P1042 Includes bibliographical references (p. 291-310) and index.

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Marketing in the public sector : a roadmap for improved performance by Philip Kotler. ISBN 0131875159. Published by Wharton School Publishing in 2007. Publication and catalogue information, links to buy online and reader comments.