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Social marketing : influencing behaviors for good

Philip Kotler

Publication Data

Title Social marketing : influencing behaviors for good
Author Philip Kotler
Contributor Nancy Lee
Publisher SAGE
Publication date 2008
Publication location London
Language English

Topics

Social marketing
014235735

Catalogue Data

OBNB ID GBA788713
ISBN 10 1412956471
ISBN 13 9781412956475
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 xii, 444 p.
P1042 Includes bibliographical references (p. 403-427) and indexes.

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Social marketing : influencing behaviors for good by Philip Kotler. ISBN 9781412956475. Published by SAGE in 2008. Publication and catalogue information, links to buy online and reader comments.

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