Marketing metaphoria : what deep metaphors reveal about the minds of consumers :: Gerald Zaltman :: ISBN 9781422121153 :: Harvard Business School Press 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Author Gerald Zaltman
Contributor Lindsay H. Zaltman
Publisher Harvard Business School Press
Publication date 2008
Publication location Boston, Mass.
Language English

Topics

Consumer behavior
014575200

Catalogue Data

OBNB ID GBA851705
ISBN 10 1422121151
ISBN 13 9781422121153
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1053 xxi, 230 p., [8] p. of plates
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Marketing metaphoria : what deep metaphors reveal about the minds of consumers by Gerald Zaltman. ISBN 9781422121153. Published by Harvard Business School Press in 2008. Publication and catalogue information, links to buy online and reader comments.