Market-based management : strategies for growing customer value and profitability :: Roger J. Best :: ISBN 9780138133962 :: Pearson/Prentice Hall 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Market-based management : strategies for growing customer value and profitability
Author Roger J. Best
Publisher Pearson/Prentice Hall
Publication date 2009
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

"Pearson international edition"--Cover.
Previous ed.: 2005.

Topics

Marketing
014655400

Catalogue Data

OBNB ID GBA882028
ISBN 10 0138133964
ISBN 13 9780138133962
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>5th 5th ed.
P1053 545 p.
P1042 Includes bibliographical references and index.

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Market-based management : strategies for growing customer value and profitability by Roger J. Best. ISBN 9780138133962. Published by Pearson/Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.