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Introduction
Sustainable business embedded in history and heritage
Values based service
Values-based service experience
Values-based service brands and marketing communication
Values-based service leadership
Values-based sustainable service business.
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Values-based service for sustainable business : lessons from IKEA by Bo Edvardsson. ISBN 9780203887707. Published by Routledge in 2009. Publication and catalogue information, links to buy online and reader comments.