Chaotics : the business of managing and marketing in the age of turbulence :: Philip Kotler :: ISBN 9780814415214 :: AMACOM 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Chaotics : the business of managing and marketing in the age of turbulence
Author Philip Kotler
Contributor John A. Caslione
Publisher AMACOM
Publication date 2009
Publication location New York
Language English

The world has entered a new economic stage : from normality to turbulence
Management's wrong responses to turbulence now become dangerous
The chaotics model : managing vulnerability and opportunity
Designing management systems for resilience
Designing marketing systems for resilience
Thriving in the age of turbulence : achieving business enterprise sustainability.

Topics

Marketing
Management
Business cycles
015117011

Catalogue Data

OBNB ID GBA939507
ISBN 10 0814415210
ISBN 13 9780814415214
Type BibliographicResource, Book
Dewey Classification 658

ISBD

P1008>1st 1st ed.
P1053 xiii, 206 p.
P1042 Includes bibliographical references (p. [191]-200) and index.

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Chaotics : the business of managing and marketing in the age of turbulence by Philip Kotler. ISBN 9780814415214. Published by AMACOM in 2009. Publication and catalogue information, links to buy online and reader comments.

Chaotics : the business of managing and marketing in the age of turbulence

Philip Kotler

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy