Ingredient branding : making the invisible visible :: Philip Kotler :: ISBN 9783642042140 :: Springer 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Ingredient branding : making the invisible visible
Author Philip Kotler
Contributor Waldemar Pfoertsch
Publisher Springer
Publication date 2010
Publication location Heildelberg
Language English

Topics

Branding (Marketing)
Branding (Marketing) :: Case studies
Brand name products
015367037

Catalogue Data

OBNB ID GBA989454
ISBN 10 3642042139
ISBN 13 9783642042140
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xx, 393 p.
P1042 Includes bibliographical references and index.

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Ingredient branding : making the invisible visible by Philip Kotler. ISBN 9783642042140. Published by Springer in 2010. Publication and catalogue information, links to buy online and reader comments.