Handbook of brand relationships :: ISBN 9780765623577 :: M.E. Sharpe 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Handbook of brand relationships
Contributors Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, Society for Consumer Psychology
Publisher M.E. Sharpe
Publication date 2009
Publication location Armonk, N.Y.
Language English

Descriptive Notes

"Society for Consumer Psychology"--Cover.

Topics

Relationship marketing
Brand choice
Branding (Marketing)
015482333

Catalogue Data

OBNB ID GBB056760
ISBN 10 0765623579
ISBN 13 9780765623577
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xxi, 424 p.
P1042 Includes bibliographical references and indexes.

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Handbook of brand relationships. ISBN 9780765623577. Published by M.E. Sharpe in 2009. Publication and catalogue information, links to buy online and reader comments.