Marketing in the public sector : a roadmap for improved performance :: Philip Kotler :: ISBN 9780137060863 :: Wharton School 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing in the public sector : a roadmap for improved performance
Author Philip Kotler
Contributor Nancy Lee
Publisher Wharton School
Publication date 2008
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Originally published: 2007.

Topics

Government productivity
Public administration
015570508

Catalogue Data

OBNB ID GBB129141
ISBN 10 0137060866
ISBN 13 9780137060863
Type BibliographicResource, Book
Dewey Classification 352.748

ISBD

P1053 xv, 332 p.
P1042 Includes bibliographical references and index.

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Marketing in the public sector : a roadmap for improved performance by Philip Kotler. ISBN 9780137060863. Published by Wharton School in 2008. Publication and catalogue information, links to buy online and reader comments.