Social marketing : influencing behaviors for good :: Nancy Lee :: ISBN 9781412981491 :: SAGE Publications 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Social marketing : influencing behaviors for good
Author Nancy Lee
Contributor Philip Kotler
Publisher SAGE Publications
Publication date 2011
Publication location Thousand Oaks, Calif.
Language English

Descriptive Notes

Prev. ed. entered under: Kotler, Philip.

Topics

Social marketing
015904053

Catalogue Data

OBNB ID GBB1B6342
ISBN 10 1412981492
ISBN 13 9781412981491
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed.
P1053 xi, 502 p.
P1042 Includes bibliographical references and indexes.

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Social marketing : influencing behaviors for good by Nancy Lee. ISBN 9781412981491. Published by SAGE Publications in 2011. Publication and catalogue information, links to buy online and reader comments.