Your company is not sufficiently market focused and customer driven
Your company does not fully understand its target customers
Your company needs to better define and monitor its competitors
Your company has not properly managed its relationships with its stakeholders
Your company is not good at finding new opportunities
Your company's marketing planning process is deficient
Your company's product and service policies need tightening
Your company's brand-building and communication skills are weak
Your company is not well organized to carry on effective and efficient marketing
Your company has not made maximum use of technology.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Ten deadly marketing sins : signs and solutions by Philip Kotler. ISBN 0471650226. Published by Wiley in 2004. Publication and catalogue information, links to buy online and reader comments.
