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Metatheory and consumer research

Gerald Zaltman

Publication Data

Title Metatheory and consumer research
Author Gerald Zaltman
Contributors Christian Pinson, Reinhard Angelmar
Publisher Holt, Rinehart and Winston
Publication date 1973
Publication location New York
Language English

Descriptive Notes

Bibliography: p.202-215. _ Includes index.

Topics

Metatheory
Consumer behavior

Catalogue Data

OBNB ID GB7412341
ISBN 10 003091566X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.834

ISBD

P1053 xiv,226p.

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Metatheory and consumer research by Gerald Zaltman. ISBN 003091566X. Published by Holt, Rinehart and Winston in 1973. Publication and catalogue information, links to buy online and reader comments.

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