Marketing decision making : a model building approach :: Philip Kotler :: ISBN 0039101517 :: Holt, Rinehart and Winston 1974 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing decision making : a model building approach
Author Philip Kotler
Publisher Holt, Rinehart and Winston
Publication date 1974
Publication location London
Language English

Descriptive Notes

Originally published: 1971.
Includes index.

Topics

Marketing :: Decision making :: Mathematical models
Marketing management :: Decision making

Catalogue Data

OBNB ID GB7422128
ISBN 10 0039101517
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xi,720p.

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Marketing decision making : a model building approach by Philip Kotler. ISBN 0039101517. Published by Holt, Rinehart and Winston in 1974. Publication and catalogue information, links to buy online and reader comments.