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Marketing management : analysis, planning and control

Philip Kotler

Publication Data

Title Marketing management : analysis, planning and control
Author Philip Kotler
Publisher Prentice-Hall
Publication date 1972
Publication location Englewood Cliffs
Language English

Descriptive Notes

Previous ed. 1967.
Includes index.

Topics

007680471

Catalogue Data

OBNB ID GB7210282
ISBN 10 0135573890
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 xv,887,xviii p.

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Marketing management : analysis, planning and control by Philip Kotler. ISBN 0135573890. Published by Prentice-Hall in 1972. Publication and catalogue information, links to buy online and reader comments.

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