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Readings in marketing management

Philip Kotler

Publication Data

Title Readings in marketing management
Author Philip Kotler
Contributor Keith Kohn Cox
Publisher Prentice-Hall
Publication date 1972
Publication location Englewood Cliffs
Language English

Topics

England

Catalogue Data

OBNB ID GB7209086
ISBN 10 0137592418
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8008

ISBD

P1053 xv,457p.
P1042 Includes bibliographies.

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Readings in marketing management by Philip Kotler. ISBN 0137592418. Published by Prentice-Hall in 1972. Publication and catalogue information, links to buy online and reader comments.

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