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Marketing insights from A to Z : 80 concepts every manager needs to know
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Marketing insights from A to Z : 80 concepts every manager needs to know

Philip Kotler

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Marketing insights from A to Z : 80 concepts every manager needs to know by Philip Kotler. ISBN 0471268674. Published by John Wiley & Sons in 2003. Publication and catalogue information, links to buy online and reader comments.

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