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Lateral marketing : new techniques for finding breakthrough ideas

Philip Kotler

Publication Data

Title Lateral marketing : new techniques for finding breakthrough ideas
Author Philip Kotler
Contributor Fernando Trias de Bes
Publisher Wiley
Publication date 2003
Publication location New York
Language English

Topics

008068257

Catalogue Data

OBNB ID GBA3W5065
ISBN 10 0471455164
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xvi, 206 p.
P1042 Includes bibliographical references and index.

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Lateral marketing : new techniques for finding breakthrough ideas by Philip Kotler. ISBN 0471455164. Published by Wiley in 2003. Publication and catalogue information, links to buy online and reader comments.

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