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Theory construction in marketing : some thoughts on thinking

Gerald Zaltman

Publication Data

Title Theory construction in marketing : some thoughts on thinking
Author Gerald Zaltman
Contributors Karen LeMasters, Michael Heffring
Publisher Wiley
Publication date 1982
Publication location New York
Language English

Descriptive Notes

Bibliography: p199-203. _ Includes index.

Topics

Marketing

Catalogue Data

OBNB ID GB8240416
ISBN 10 0471981273
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8001

ISBD

P1053 xxii,209p.

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Theory construction in marketing : some thoughts on thinking by Gerald Zaltman. ISBN 0471981273. Published by Wiley in 1982. Publication and catalogue information, links to buy online and reader comments.

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