Consumer behavior : building marketing strategy :: Del I. Hawkins :: ISBN 0072536926 :: McGraw-Hill Irwin 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer behavior : building marketing strategy
Author Del I. Hawkins
Contributors Roger J. Best, Kenneth A. Coney
Publisher McGraw-Hill Irwin
Publication date 2004
Publication location Boston
Language English

Topics

Consumer behavior :: United States
Market surveys :: United States
Consumer behavior :: United States :: Case studies

Catalogue Data

OBNB ID GBA567847
ISBN 10 0072536926
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83420973

ISBD

P1008>9th 9th ed.
P1053 xxvi, 790 p.
P1042 Includes bibliographical references and indexes.

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Consumer behavior : building marketing strategy by Del I. Hawkins. ISBN 0072536926. Published by McGraw-Hill Irwin in 2004. Publication and catalogue information, links to buy online and reader comments.